An Independent Marketing Organization (IMO) is a marketing organization that contracts and supports agents selling insurance products, much like an FMO. The terms IMO and FMO are often used interchangeably.
Where a distinction is drawn, an IMO is sometimes positioned a tier below an FMO in a carrier's distribution hierarchy — but in everyday use the labels overlap. Both recruit and support downline agents and earn overrides on production.
Smart Agent ships with IMO and the rest of the Medicare workflow built in. See it on a 30-minute demo.
