Solutions

The CRM for
Medicare agents.

Built on Salesforce, with everything an independent Medicare agent needs already wired in — Scope of Appointment, turning-65 automation, carrier commissions, and AEP-ready workflows.

Sell faster.

Cut a Medicare enrollment from about 45 minutes to 12. Turning-65 automation finds the prospect; pre-built records do the paperwork.

Stay compliant.

Digital Scope of Appointment, timestamped drug and provider lists, one-click audit exports. The audit is always coming — be ready for it.

Get paid.

Carrier Sync reconciles what you’re owed against what you were paid, and recovers missing commissions before they age out.

Smart Agent is a CRM built specifically for independent Medicare insurance agents — a Salesforce-based platform that already understands carriers, policies, Scope of Appointment, drug lists, and the Annual Enrollment Period. You spend less time on data entry and more time enrolling clients, every record stays audit-ready, and you collect every commission you’re owed.

Most Medicare agents don’t fail for lack of effort — they lose time and money to a system that wasn’t built for the work. A generic CRM treats your book as “leads” and “deals.” Smart Agent treats it the way you actually run it. New to the category? Read what a Medicare CRM is →

Built for how Medicare agents actually work

Out of the box, Smart Agent ships with the record types a Medicare practice runs on — Contact, Household, Carrier, Agency, and Policy, plus Individual, Group, and Employee policy types. Your client’s drug list, provider list, Scope of Appointment, applications, and call recordings all live on the Policy record, timestamped and searchable. No spreadsheets, no sticky notes, no “which folder was that in.”

Everything an individual agent needs

  • Turning-65 automation. The CRM watches every contact’s birthday and starts outreach the moment they reach Medicare eligibility. See it →
  • Audit-ready compliance. Every SOA, drug list, and note timestamped and exportable in one click. See it →
  • Commission reconciliation. Sync carrier books, flag expected-versus-actual payments, recover what’s missing. See it →
  • Quote & enroll integrations. Works with the quoting platforms you already use, plus e-signature, dialer, calendar, and email.
  • Group & ICHRA. Run more than individual Medicare on one platform. See it →

Ready for AEP

The Annual Enrollment Period — October 15 to December 7 — is the most important eight weeks of your year, and the moment manual systems break. Smart Agent gives you dashboards for pending policies, T-65 leads, and SOAs expiring this week, plus automated renewal reminders, so you head into AEP with a system instead of a scramble.

New to Medicare sales, or going independent?

You don’t need to be an enterprise to run like one. Smart Agent works for a single independent agent and scales to an FMO with hundreds of downline agents. Every plan includes onboarding hours and training materials, and the Medicare workflows come pre-built — so you start selling, not configuring. It was built by River Bluff Technologies, a 2010 spinout of an FMO that still runs thousands of agents, so the workflows come from the field.

What it costs

Smart Agent starts at $95 per license per month month-to-month, with annual plans from $800 to $900 per license per year — about the cost of two Medicare enrollments a year, with onboarding included. See full pricing →

Questions Medicare agents ask

The best CRM for a Medicare agent is one built for Medicare specifically — with carrier, household, and policy record types, digital Scope of Appointment, turning-65 automation, and commission reconciliation out of the box, rather than a generic CRM with an insurance template bolted on. Smart Agent CRM provides these on the Salesforce platform, built by an FMO that runs thousands of agents.

For licensed insurance professionals. Smart Agent CRM is a software platform and is not affiliated with or endorsed by the federal Medicare program or CMS.

Built by agents,
for Medicare agents.

See a 30-minute demo on your own carrier mix and AEP volume — or start a 30-day free trial, no credit card.

612.867.4665 · todd.zuerlein@smartagentcrm.com