A Field Marketing Organization (FMO) is an intermediary between insurance carriers and agents. It contracts agents with carriers, supplies leads, training, and back-office support, and earns overrides on the business its downline agents produce.
Independent agents typically contract through an FMO to sell a carrier's Medicare products, rather than contracting with each carrier directly. In return, the FMO provides support and often value-added tools — including CRMs and quoting platforms.
The terms FMO, IMO, NMO, and MGA describe tiers in a carrier's distribution hierarchy and are used loosely across the industry; an FMO usually sits near the top, closest to the carrier.
Smart Agent ships with FMO and the rest of the Medicare workflow built in. Contact us to see it in action.
